Personalization vs Individualization-Salesforce Marketing Cloud

Posted By AJ on Jan 20, 2020

A future-proof marketing strategy is all about responding to the needs and desires of the customers. A customer’s journey should always be customized in favor of the needs of the customers. It is in this context that Salesforce Marketing Cloud offers personalization and individualization to ensure the total integrity of the customers. All in all, personalization and individualization play...