SALESFORCE LIGHTNING COMMUNITIES
Feb13

SALESFORCE LIGHTNING COMMUNITIES

What if you can connect your customers directly to their business process?  What if you can interact with your favorite vendors? What if you can get all the information needed even through your mobile devices? What if…What if……these if’s are never-ending. Let’s tighten our belts and dive into what exactly communities are all about. Communities are generally an online platform that can connect members directly with each other. It enables rich collaboration between employees, customers, partners, suppliers, and distributors. It helps people to interact with relevant content, data and business processes. Like a magic wizard, it has the power of social with mobile participation, trusted security and direct connection to business processes. “It focuses on deep understanding just for people’s sake.” Communities deepen customer relationships and very well understand the rapidly changing needs of customers. With including enterprise security and tight integration with business processes it goes beyond our thinking by adding social collaboration, extensive branding, customization and mobile access. WHAT I CAN DO OUT OF IT??… To gain deeper relationships with customers you can create communities. You can easily empower employees to connect and collaborate according to the business needs. Since it uses Salesforce so you can easily connect any 3rd party system directly to your community. You can create multiple communities according to your business needs. TYPES OF COMMUNITIES SUPPORTED:   Customer Communities It provides collaboration, mobile access, and consistent branding even for large groups. The benefit is that it enables customers to answer questions from other customers. It is an interactive platform where we can connect and quickly get the information needed. Even the support is provided by sales-rep to resolve the issues. This community build trust with customers and security for long-term engagements. Partner Communities With its power of Role-Based security, it ensures a strong bond with the business process. It helps us to segment data which is shared with different members. It ensures collaborative selling between partners. FEATURES OF SALESFORCE COMMUNITIES: Communities provide deep integration into the business process. The key features of it are as follows: Business Process Integration: It helps members to raise cases, sales opportunities or campaigns from within the community. Employees can easily share and access files. It helps to drive more sales by connecting your employees with resellers and distributors. Social Collaboration: People can create small groups and can interact easily with goals according to their interest. One can manage social listening, content, engagement, workflow all in one place. Branding/Customisation: Companies can easily customize their websites according to the look and feel they want for their website. Members are free to meet their needs and requirements. One can create...

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SALESFORCE LIGHTNING COMMUNITIES
Feb13

SALESFORCE LIGHTNING COMMUNITIES

What if you can connect your customers directly to their business process?  What if you can interact with your favorite vendors? What if you can get all the information needed even through your mobile devices? What if…What if……these if’s are never-ending. Let’s tighten our belts and dive into what exactly LIGHTNING communities are all about. LIGHTNING Communities are generally an online platform that can connect members directly with each other. It enables rich collaboration between employees, customers, partners, suppliers, and distributors. It helps people to interact with relevant content, data and business processes. Like a magic wizard, it has the power of social with mobile participation, trusted security and direct connection to business processes. “It focuses on deep understanding just for people’s sake.” Communities deepen customer relationships and very well understand the rapidly changing needs of customers. With including enterprise security and tight integration with business processes it goes beyond our thinking by adding social collaboration, extensive branding, customization and mobile access. WHAT I CAN DO OUT OF IT??… To gain deeper relationships with customers you can create communities. You can easily empower employees to connect and collaborate according to the business needs. Since it uses Salesforce so you can easily connect any 3rd party system directly to your community. You can create multiple communities according to your business needs. TYPES OF COMMUNITIES SUPPORTED:   Customer Communities It provides collaboration, mobile access, and consistent branding even for large groups. The benefit is that it enables customers to answer questions from other customers. It is an interactive platform where we can connect and quickly get the information needed. Even the support is provided by sales-rep to resolve the issues. This community build trust with customers and security for long-term engagements. Partner Communities With its power of Role-Based security, it ensures a strong bond with the business process. It helps us to segment data which is shared with different members. It ensures collaborative selling between partners. FEATURES OF SALESFORCE COMMUNITIES: Communities provide deep integration into the business process. The key features of it are as follows: Business Process Integration: It helps members to raise cases, sales opportunities or campaigns from within the community. Employees can easily share and access files. It helps to drive more sales by connecting your employees with resellers and distributors. Social Collaboration: People can create small groups and can interact easily with goals according to their interest. One can manage social listening, content, engagement, workflow all in one place. Branding/Customisation: Companies can easily customize their websites according to the look and feel they want for their website. Members are free to meet their needs and requirements. One...

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Journey Builder
Oct15

Journey Builder

Built on ExactTarget’s FUEL platform for the Salesforce ExactTarget Marketing Cloud, Journey Builder will enable marketers to map customer journeys to digital marketing interactions, such as email, mobile, social and Websites, to power personalized customer experiences that dynamically evolve based on consumer or customer engagement. Journey Builder’s user-friendly interface makes it easy to visualize and map the path of each customer’s journey with your brand. Whether your campaigns include online channels such as email and mobile, or an offline channel such as direct mail, Journey Builder enables you to increase campaign performance and drive customer satisfaction. Journey Builder is another system that is built on top of Contact Builder. In the past, when we set up trigger events for clients, they had to be custom-built by the services implementation team. Journey Builder changes that. Rather than requiring these triggers to be custom-built, this system enables clients to set up their own events that trigger on up to four specific trigger activities. As part of their configuration process, clients choose how long their website will wait for a customer to do something before letting his browsing session expire from inactivity. Most of these triggers are sent soon after a customer’s session expires. The types of available triggers include:  Post-Purchase: This event triggers immediately after an order is placed. Abandon Browse: When the customer allows the browsing session to expire, this event triggers within five minutes of the session expiration. Abandon Cart: If the customer allowed the session to expire while objects were still in the shopping cart, this event triggers within five minutes of the session expiration. Affinity Change: If, by the end of the customer’s browsing session, a new attribute/value pair enters into the top first or second affinity slots of the customer’s profile that was not previously in the top five at all, this event triggers within five minutes of the session expiration. Journey Builder for Apps is the first solution that empowers any company to deliver personalized customer journeys directly from mobile apps, creating interactive experiences that drive brand engagement and loyalty. With Journey Builder for Apps, any company can now unleash the power of the world’s #1 CRM platform to seamlessly connect the customer journey across sales, service, marketing and communities. Companies including FitBit, Sony PlayStation, HSN, SkyMall and Luxury Retreats are making the shift from campaign-focused marketing to personalized 1:1 customer journeys to connect with customers in entirely new ways. The Seven Stages of Successful App Journeys To create this relationship, marketers and developers must understand the stages of highly successful app journeys. #1 Discovery Most app journeys start with discovery in some form, such as a friend’s recommendation or...

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Shoot Your Marketing & Sales Automation to New Heights With Salesforce Pardot
Sep12

Shoot Your Marketing & Sales Automation to New Heights With Salesforce Pardot

Salesforce Pardot for business offers effective, integrated campaigns that incorporate and nurtures leads better than your traditional software. CRM integration, social media marketing, micro-level web analytics and personalized content, all add up to a quantifiable ROI for organizations with multi-touch sales cycles. Pardot enables B2B marketing automation giving businesses the power and flexibility to integrate marketing activities with a cloud-based solution that shows your sales team exactly where to spend its time in order to maximize ROI. The system automatically scores prospect leads on the basis of their activity on your website and, provides hard data for an otherwise subjective sales process. Leads that are not close to conversion are automatically placed into nurturing tracks. Pardot can serve marketers that manage a small or mid-size contact database, up to a few million contacts. Midsize organizations that primarily focus on B2B sales and marketing automation will find Pardot, a Salesforce lead Management company very viable. Pardot is offered in 4 different editions The Group Edition offers fundamental lead scoring and email marketing, while the Professional & Enterprise Editions offer the core marketing automation function, desired by most users. The Ultimate Edition offers other beneficial add-ons, such as email messaging, additional storage space, and a dedicated IP address. As per popular review sites, Pardot is used by over 300 companies in 10 countries and the vendor boasts a customer retention rate of 96%, without a contract. Technology Pardot is a cloud-based ‘Software-as-a-Service’ application, built on the Force.com platform. It integrates flawlessly with Salesforce.com, Microsoft CRM, SugarCRM, and Netsuite. Differentiators Pardot offers the following key differentiated advantages: Powerful lead scoring engine Desktop application for real-time alerts to sales and marketing representatives Free iPhone app for customers No contract, pay-as-you-go monthly pricing Unlimited number of users and contacts in your database API for custom CRM system integrations Features Some of the key features of Pardot: Lead Management and Nurturing   Easily filter high-quality leads, adopt programs based on results and evolve goals   Identify effective content and channels to maximize cost savings   Set up workflows to assign prospects based on score, territory, industry and other factors you determine   Personalize the buying experience by dynamically changing email and website content based on a prospect’s score, grade, industry, job title, and more Social Marketing Capabilities   Monitor and communicate with customers who share opinions and experiences about your company’s products and services Get profile data of prospect customers from social media accounts Post to social networks and track valuable metrics, develop attractive e-mails, landing pages as well as launch campaigns Seamless Integration Bridge the gap between your CRM platforms, including social sites and webinar platforms, with a suite of analytics,...

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