5 Ways CRM helps you grow your business
Aug20

5 Ways CRM helps you grow your business

Customer relationships are the key to your business growth, so it’s important to manage them effectively to ensure unstoppable business productivity.  In today’s customer-centric business environment, customer relationship management (CRM) plays an all-important role in running a successful business. It is an innovative approach that aims to improve the relationships and interactions with existing as well as potential customers. It also provides you with insights that are required to keep your customers happy.  Designed to automate and streamline the business process, CRM software can be the most valuable asset for your business.  Here’s how CRM – the most powerful management tool can help your businesses scale faster, work smarter, strengthen relationships with customers, maximize business performance, and make your business stand out. 1. Improve customer relationships with centralized customer data Customer data is critical for your business. So, maintaining your customer records accurately is one of the most important things to enhance customer satisfaction and loyalty.  A CRM is a great tool designed to help you organize and centralize customer’s records and data at one place, maintain accurate data, manage interaction with your prospects, and deliver a better customer experience.  With a single, central source for easily accessing customer information, a CRM system can help you improve sales efficiency, increase revenue, and improve customer retention. So implementing a CRM system is the right decision in order to gain deeper insights into customers and make business operations more efficient.   2. Build more healthy and sustainable relationships Knowing your clients and developing a deep and clear understanding of your clients’ business, their goals and their choices are highly necessary for business growth and maintaining good relationships. Understanding customers is the key to provide them the best service which, in turn, results in stronger customer relationships. A CRM system can help your business: Identify their challenges and goals – Explore what matters the most to your customers, what are their requirements and what are their business objectives from the beginning to select and provide the best solution and service. Note down all this information in your CRM system so that whenever required, you can have a quick review when dealing with any type of exchange. Innovation comes from identifying and understanding customers’ needs and providing solutions that meet those needs. Engage through relevant data – Once you come to know about your customer’s business challenges and goals, you can then provide them the options of appropriate products and special promotions, or other services that are relevant to their business interests. On the other hand, CRM can help you in knowing what they have purchased and how they are utilizing your products...

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How Artificial Intelligence Is Taking B2B Marketing Accuracy to the Next Level?
Jul17

How Artificial Intelligence Is Taking B2B Marketing Accuracy to the Next Level?

Every one of us might not be aware of this but Artificial Intelligence might already be selecting our next movie on Netflix, our next track on Spotify, or our next meal out based on Siri’s recommendations. Modern marketing has been widely adopted over the past decade by B2B brands and agencies. It is a paradigm of programs of inbound marketing where data analysis is the King. But as this becomes pervasive, it is increasingly evident that AI can become the next giant step in the marketing stack. Artificial Intelligence is grabbing a lot of attention in marketing circles. It promises to transform marketing. In spite of the fact that AI is still a relatively new technology, it has turned out to be a transformational force in B2B marketing. One of the best features of AI is how it can make real sense of data and give accurate and organized insights. Organize the data In B2B marketing, it is well evident that brands collect huge volumes of data from a variety of channels and other sources on a daily basis. Marketers often spend hours at a time manually pairing and organization of data. Thanks to artificial intelligence, marketers instead of playing the organization to focus on actually using the data. Artificial Intelligence is aligned and primed for analysis. AI can sort, connect, and organize data. AI synchronizes related data sets using pattern recognition, so the insights are informed by all data points available and relevant. This means the online and offline customer data can finally come together for a unified view of the customers. Most B2B marketing teams are already utilizing this key feature of AI. AI is being used by approximately 61% of B2B marketers for facilitating online experiences with offline customer data. A great example of facilitating online experiences with offline customer data is using Einstein Behavior Scoring. Einstein Behavior Scoring is an offline data point that measures buying intent to trigger an automated follow-up email in response from a sales rep, thereby creating a personalized online customer experience. From offline behavior to online behavior, past behavior to current behavior, AI can give marketers a 360-degree view of every prospect in the pipeline along with every active business buyer. Track campaigns in real-time A marketing strategy is only as good and timely as the data informing it. With AI solutions like Einstein that feature always-on reporting capabilities, each and every data insight received will be up-to-date and accurate, thereby smart decisions can be made in real-time. Current campaign performance metrics allow strategic pivots being made during live campaigns. Unlike the previous tech, teams with AI can stay agile...

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Shoot Your Marketing & Sales Automation to New Heights With Salesforce Pardot
Sep12

Shoot Your Marketing & Sales Automation to New Heights With Salesforce Pardot

Salesforce Pardot for business offers effective, integrated campaigns that incorporate and nurtures leads better than your traditional software. CRM integration, social media marketing, micro-level web analytics and personalized content, all add up to a quantifiable ROI for organizations with multi-touch sales cycles. Pardot enables B2B marketing automation giving businesses the power and flexibility to integrate marketing activities with a cloud-based solution that shows your sales team exactly where to spend its time in order to maximize ROI. The system automatically scores prospect leads on the basis of their activity on your website and, provides hard data for an otherwise subjective sales process. Leads that are not close to conversion are automatically placed into nurturing tracks. Pardot can serve marketers that manage a small or mid-size contact database, up to a few million contacts. Midsize organizations that primarily focus on B2B sales and marketing automation will find Pardot, a Salesforce lead Management company very viable. Do check this link loans by loanstool Pardot is offered in 4 different editions The Group Edition offers fundamental lead scoring and email marketing, while the Professional & Enterprise Editions offer the core marketing automation function, desired by most users. The Ultimate Edition offers other beneficial add-ons, such as email messaging, additional storage space, and a dedicated IP address. As per popular review sites, Pardot is used by over 300 companies in 10 countries and the vendor boasts a customer retention rate of 96%, without a contract. Technology Pardot is a cloud-based ‘Software-as-a-Service’ application, built on the Force.com platform. It integrates flawlessly with Salesforce.com, Microsoft CRM, SugarCRM, and Netsuite. Differentiators Pardot offers the following key differentiated advantages: Powerful lead scoring engine Desktop application for real-time alerts to sales and marketing representatives Free iPhone app for customers No contract, pay-as-you-go monthly pricing Unlimited number of users and contacts in your database API for custom CRM system integrations Features Some of the key features of Pardot: Lead Management and Nurturing   Easily filter high-quality leads, adopt programs based on results and evolve goals   Identify effective content and channels to maximize cost savings   Set up workflows to assign prospects based on score, territory, industry and other factors you determine   Personalize the buying experience by dynamically changing email and website content based on a prospect’s score, grade, industry, job title, and more Social Marketing Capabilities   Monitor and communicate with customers who share opinions and experiences about your company’s products and services Get profile data of prospect customers from social media accounts Post to social networks and track valuable metrics, develop attractive e-mails, landing pages as well as launch campaigns Seamless Integration Bridge the gap between your CRM platforms, including social sites and...

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