Salesforce introduces new Einstein email functionalities for its Marketing Cloud
Nov01

Salesforce introduces new Einstein email functionalities for its Marketing Cloud

Salesforce, the world’s #1 CRM, has launched new email functionalities and capabilities for its Marketing Cloud enabling marketing professionals to create best-personalized marketing campaigns and improve customer experience. The latest announcement of features in Salesforce Marketing Cloud includes Einstein AI tools that automate, customize, and analyze the results of interactive email and email campaigns. Salesforce also launched testing and validation tools to identify potential errors quickly and effectively. Leah Pope, Head of Salesforce Marketing said: “This introduction of new features and functionalities really focuses on assisting marketing professionals to make sure to deliver better and more personalized customer experience.” Einstein’s new capabilities are designed to assist marketing professionals to make better and smarter decisions while automating time-consuming business tasks and therefore extend the email campaign’s creation process. Salesforce email marketing AI features include Einstein Content Selection, Einstein Copy Insights, and Einstein Messaging Insights. Einstein Content Selection: A tool designed to automatically suggests the visual elements to be used across emails based on customer preferences and past behaviors. Einstein Copy Insights: A functionality that utilizes Natural language processing (NLP) for assisting users to create relevant topics, text messages, and social media copies. Einstein Message Survey: Notification feature that highlights the results of underperforming or overperforming email journeys, while recommending the further steps to increase the effectiveness of your email campaign. These interactive features have been specifically integrated after Salesforce completed the acquisition of Rebel. The solution will allow respondents to contact the brand directly throughout the email journey. Performance updates are also designed to streamline and scale the process of creating an email marketing campaign with tools such as Journey templates that can be shared across the organization and to assist users to develop and deploy campaigns rapidly and effectively. Salesforce also added new testing and validation features to troubleshoot email marketing journeys quickly and identify bugs or inappropriate...

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Everything You Want To Know About Einstein Discovery
Jun20

Everything You Want To Know About Einstein Discovery

What Is Einstein Discovery And How Can It Help Me? Powered by Artificial Intelligence, Einstein Discovery helps users identify insights and explain a wide range of patterns across millions of rows of data in a few minutes. In other words, Einstein Discovery with some configuration can help you easily recommend a future course of action or predict an outcome for a Salesforce object of your choice. Einstein Discovery helps your team boost productivity and work speed as it offers answers to common business queries like: Predictions –What happened? Was it something unusual? Explanations –Why did it happen? What is the complete, accurate, and precise diagnosis behind the facts? Recommendations –What will happen next? Is this just an isolated incident or is there a trend? What must you do about it? Are there are any effective options to deal with it? Data can easily be imported into Einstein Discovery from popular databases like SQL, Hadoop, Heroku, SAP, CSV files, Salesforce, etc. All in all, Einstein Discovery can be referred to as a personal data assistant who is readily available at all times to quickly sift through piles of data to ascertain critical patterns and make accurate predictions. Advantages Of Einstein Discovery Efficiently utilizes data prep for enhancing your data through an automated functionality. Creates natural language stories exported to Microsoft PowerPoint, Word, or Salesforce Wave Analytics. It gives you control and freedom of all the probabilities of what is taking place, what would happen next, and what you must do for it. An automated process helps you analyze millions of data combinations in a few minutes. It can be easily connected to Salesforce or any other organized source of data. The story output of Einstein Discovery is delivered in a user-friendly manner that can be easily consumed and acted upon with great ease and speed. The results that Einstein Discovery produce can be effectively analyzed and utilized on a practical level in more than just a way, including: Visualized in Einstein Analytics. Demonstrated on Salesforce records. Employed for triggering Salesforce automation. Included in Salesforce dashboards and reports. Flagging critical data trends to relevant users. What can Einstein Discovery do for your business? The simple answer is — WONDERS! Like any other AI platform, Einstein Discovery is just a tool. The greatest advantage of this advanced tool is that it can help you deal with humongous amounts of data that is presently sitting in different systems and offering little or no value to your business. Einstein Discovery is also an excellent tool for efficiently and effectively handling the Terabytes, Gigabytes, Petabytes, and Yottabytes that the systems of your business collate day...

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How Useful is Einstein Visual Search for the Retailers
Apr22

How Useful is Einstein Visual Search for the Retailers

It all started way back in 2016 when Salesforce acquired Demandware and so Salesforce Commerce Cloud was started. As retailers constituted a major chunk of customers for Demandware, so obviously Salesforce was interested in making these retailers to join Commerce Cloud. Salesforce is a company that seeks to continuously enhance its services and products. We must mention here the enhanced personalization capabilities of Commerce Cloud that Salesforce intends to improve. This comes with additional features and tools for the Commerce Cloud platform. Einstein Visual Search just happens to be an AI-powered new feature that is added by Salesforce. Let us understand more about “What is Einstein Visual Search?” What is Einstein Visual Search? Einstein Visual Search is an image searching feature, to provide an easy way to search for products, with the help of snaps. It excludes texts and has Einstein Recommendation APIs, which enables retailers to integrate their e-commerce sites with Einstein-driven product recommendations. Here, I would like to share with you some interesting data about Commerce Cloud for the retailers. The retailers employing Commerce Cloud are said to sell $16 billion dollars of wares annually, through more than 3000 websites, spread across five dozen countries. Now, I will provide you some insights on “How Einstein Visual Search is useful for the retailers?”. How Einstein Visual Search is Useful for Retailers? Einstein Visual Search improves search for the retailers. There are stores and product catalogs, built in the Cloud and Einstein Visual Search can be useful for these items. The users simply find an image or a snap of a product and upload them in their smartphones. Einstein Visual Search can find a product for the users – similar to the uploaded image/photo. Great feature? Right? The same is available from a laptop and a desktop. Moreover, the Einstein recommendation engine is now made available as an API, not just in a Storefront in Commerce Cloud. The recommendations.are available on any tablet for a store associate or on the product catalog. Furthermore, the Inventory Availability Service in Cloud, that was earlier available in the Storefront, is now revamped as a Recommendation Engine by Salesforce. It is linked with a site or a location-driven app for a recommendation on store items, with the shopper’s preferences and clicks paths. All this is based on an AI-driven app, located nearby a specific user. In the words of  Mike Micucci, CEO, Commerce Cloud, “Our customers don’t have an army of data scientists and now they can use the services they never had access to before,”. “And they can scale them to thousands of stores.” This scaling option addresses an important issue for the retailers...

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