Dreamforce 2019-Best Salesforce Event Of The Year
Nov18

Dreamforce 2019-Best Salesforce Event Of The Year

The countdown has begun! Dreamforce, the most awaited and biggest learning event of the year, is here again. It is not only just good but astonishingly great this time! And this year, it’s going to be bigger and better than ever. We can bet on it. The time has come when most successful tech-savvy companies from the world will unite in San Francisco this November 19–22 for four days of inspiration, innovation, networking, collaboration, and fun. Dreamforce 2019 is definitely the best Salesforce event to connect with fellow administrators, consultants, and developers from all parts of the world.  When and Where is Dreamforce 2019? Date: Dreamforce will be held from 19th to 22nd of November, 2019. Location: The event will happen at the Moscone Center, San Francisco. Who can attend Dreamforce 2019? It does not matter whether you are a Salesforce individual or the proud owner of a Salesforce-powered organization. It is a must if you are looking for some of the coolest and most inspiring ideas, thoughts, and beliefs from prominent Salesforce and non-Salesforce individuals and organizations along with top technical & certified Salesforce experts. With more than 2,700 sessions covering every role from different niches, the opportunity to explore the latest product innovations, learn from industry experts, and meet customers and partners. You just cannot miss out on this four- day annual technology conference.  Here are the top reasons why you need to be at Dreamforce 2019 – the must-attend Salesforce’s biggest event of the year. Top Reasons to Attend Dreamforce 2019 Hear from the experts  – Dreamforce is all about learning and sharing, there are a lot of opportunities to learn, various breakout sessions, and keynotes.  Connect and Collaborate –  One of the biggest advantages of attending Salesforce events like these is that you get to meet influential leaders and entrepreneurs from different organizations. Give Back – Daily giving-back activities help you explore hands-on opportunities to make an impact and help the people who need it the most. Loads of fun  – A tonne of fun games and activities you can enjoy at the event too. Dreamforce, the biggest technology event of the year, is all about blending learning with fun.  Explore product launches – The latest products and features from Salesforce are announced during Dreamforce. Networking – With over 25,000 people from all around the world gathering together, Dreamforce is a great place to brush up your skills and learn about the latest innovations. Final Wrap Dreamforce is the perfect platform to educate, innovate, explore, network, share, and connect over technology. Every year, Dreamforce brings together the entire Salesforce community including but not limited to...

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Salesforce introduces new Einstein email functionalities for its Marketing Cloud
Nov01

Salesforce introduces new Einstein email functionalities for its Marketing Cloud

Salesforce, the world’s #1 CRM, has launched new email functionalities and capabilities for its Marketing Cloud enabling marketing professionals to create best-personalized marketing campaigns and improve customer experience. The latest announcement of features in Salesforce Marketing Cloud includes Einstein AI tools that automate, customize, and analyze the results of interactive email and email campaigns. Salesforce also launched testing and validation tools to identify potential errors quickly and effectively. Leah Pope, Head of Salesforce Marketing said: “This introduction of new features and functionalities really focuses on assisting marketing professionals to make sure to deliver better and more personalized customer experience.” Einstein’s new capabilities are designed to assist marketing professionals to make better and smarter decisions while automating time-consuming business tasks and therefore extend the email campaign’s creation process. Salesforce email marketing AI features include Einstein Content Selection, Einstein Copy Insights, and Einstein Messaging Insights. Einstein Content Selection: A tool designed to automatically suggests the visual elements to be used across emails based on customer preferences and past behaviors. Einstein Copy Insights: A functionality that utilizes Natural language processing (NLP) for assisting users to create relevant topics, text messages, and social media copies. Einstein Message Survey: Notification feature that highlights the results of underperforming or overperforming email journeys, while recommending the further steps to increase the effectiveness of your email campaign. These interactive features have been specifically integrated after Salesforce completed the acquisition of Rebel. The solution will allow respondents to contact the brand directly throughout the email journey. Performance updates are also designed to streamline and scale the process of creating an email marketing campaign with tools such as Journey templates that can be shared across the organization and to assist users to develop and deploy campaigns rapidly and effectively. Salesforce also added new testing and validation features to troubleshoot email marketing journeys quickly and identify bugs or inappropriate...

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Build Beautiful, CRM-Connected Community with Salesforce Community Cloud
Oct15

Build Beautiful, CRM-Connected Community with Salesforce Community Cloud

There is absolutely no denying the fact that your brand experience is the most important asset for your business. With Salesforce Community Cloud, you can create beautiful branded CRM-powered portals, forums, and sites faster than ever before. Through Salesforce Community Cloud, you can create rich and digital spaces that streamline critical business processes and extend them outward to partners and customers. Communities are built with the Lightning Community Builder, making it easy for businesses to get started with out-of-the-box and customizable templates and accelerate with a powerful ecosystem of solutions. Benefits of Salesforce Community Cloud Partner Relationship Management: Grow and scale your business by connecting your channel partners to Salesforce automation and marketing resources. Customer Self-Service: Reduce case volumes and improve customer experience by giving customers an online destination to access business data, process, content, and experts. B2B Commerce: Increase revenue with account-specific B2B eCommerce sites. Custom Solutions: Leverage the Salesforce platform to create custom applications specific to your business. Rapidly launch portals, sites, and forums with Lightning Community Builder With Lightning Community Builder, anyone in your organization can create powerful portals, forums, and sites with the help of standard and custom components. Dozens of prebuilt and reusable Lightning-powered drag & drop components are available for building up the community quickly and easily. You just need to edit a few components to get information about your community, add images to improve your branding, and you’re ready to step forward— without writing even a single line of code!  If you want a more personalized customer experience, you can create custom pages, add components to pages, use special Lightning components, and utilize more Salesforce objects. Start with Lightning Community Templates Any business can quickly create digital experiences with ready-made customizable templates that can be modified without coding. Each template contains a page layout library and components that have been specifically designed for specific use cases, such as Customer Service and Partner Relationship Management. Community templates allow you to build responsive communities to provide rich, branded spaces for your customers and partners. Templates are in-built framework solutions built with Lightning Community Builder. They allow you to quickly start your site and then easily adjust the page to your company’s brand.  Each template is pre-installed with a page layout, components, and business processes that are normally used for the corresponding business use cases. You can choose the desired template and easily design the pages to fit your company’s branding. Launch faster with Lightning Bolt Solutions The Lightning bolt is an out-of-the-box framework in the Salesforce ecosystem that is used to create reusable solutions for industry-specific uses cases such as supplier relationship management, franchise...

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How to Create, Edit, and Manage VisualForce Custom Components?
Sep26

How to Create, Edit, and Manage VisualForce Custom Components?

VisualForce components are small, reusable features such as widgets, panels, UIs, and more that you use in VisualForce page markup. You can use standard VisualForce components and create your own custom components. You can read more about VisualForce components here to obtain an overview of VisualForce components and what are some default limitations of VisualForce components and pages. In Salesforce projects, there are few conditions where a developer has to repeat the same code again and again. So, instead of repeating the same code, we can create a VisualForce custom component. Basically, the VisualForce Custom component comes into play when you reuse the piece of code inside your Apex tags. In this blog post, we will discuss how to create, edit, and manage VisualForce custom components. Creating a VisualForce custom component To create a VisualForce custom component manually, you need to perform the following steps: Step 1: In Salesforce Setup, enter components in the Quick Find box, then select the VisualForce components. Step 2: Click New. Step 3: In the Label text box, enter the text that will be used to identify specific components in the Setup tools. Step 4: In the Name text box, enter the text that identifies this specific component in the VisualForce markup. This name must contain only underscores and alphanumeric characters and must be unique to your org. It must start with a letter without spaces, it must not end with an underscore, and should not contain two underscores. Step 5: In the Description text box, enter the text description for the custom component. This description is displayed in the component reference along with other standard component descriptions as you click Save.In the body text box, enter VisualForce Markup for custom component definition. A single component can contain up to 1MB of text or around 1,000,000 characters. Step 6: Click Version Settings to determine the version of VisualForce and the API used with this component. You can also specify versions for all managed packages that are installed in your organization. Step 7: Click Save to save your changes and view the custom Component’s Detail screen, or click Quick Save to save your changes and continue editing your component. Your VisualForce Markup must be valid before you can save your component. Viewing and Editing VisualForce Custom Components From Setup, enter Components in the Quick Find box, then select VisualForce Components and click the name of a custom component to view its definition. You can do the following on the detailed page: Step 1: Click Edit to edit the custom component. Step 2: Click Delete to delete the custom component. Step 3: Click Clone to create a...

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4 Steps To Build A Salesforce App Using Lightning App Builder
Sep20

4 Steps To Build A Salesforce App Using Lightning App Builder

Imagine how it would be if you had the power to create Salesforce apps quickly and effectively? What if you could create an application from a large library of reusable and well-defined components without writing a single line of code? With the help of Lightning App Builder, anyone in your organization can combine custom Lightning components to assemble beautiful applications visually. In this blog, we will learn how to build a Salesforce app quickly and easily. Salesforce users can follow the easy steps to create a sophisticated, engaging, and code-free application that integrates the Next Best Action feature with the help of Lightning App Builder. We’ll start our deep dive with a quick introduction to the cloud environment where the Salesforce applications are built. Salesforce Org Cloud computing space provided to you or your organization by Force.com is called the Salesforce Org. It is also known as the Salesforce environment. Developers can create custom Salesforce Applications, objects, workflows, custom Salesforce data sharing rules, VisualForce pages, and Apex coding. Now let’s talk in detail about the Salesforce-powered applications and how they work. Salesforce Applications The main function of a Salesforce application is to manage customers’ data. A Salesforce application provides a simple user interface for accessing customer records stored in objects (tables). Applications also help in crafting relationships between objects by connecting fields. Nearly everyone in any organization can learn how to build and use Salesforce applications because they require no coding or IT development experience. However, this is more than just a matter of comfort. The speed and low cost of Salesforce applications are strategic added values as the need for process automation are growing at an exponential rate. The Lightning Application Builder continues to evolve to meet those needs. Lightning Flow (formerly known as Visual Workflow), a drag-and-drop toolbox for designing workflows for process automation, is a big step forward. The introduction of Einstein, the Salesforce Analytics machine learning suite, is an even bigger step that allows users to learn how to build Salesforce applications with sophisticated forecasting capabilities. Application Builder utilizes all these features and adds a new one –  Next Best Action, a rule engine that combines organization data stored in Salesforce with external data and processes it in Einstein to produce the next step for users at the optimal point in the Workflow Prompting a customer call, recommending meetings, etc. Users can learn how to create Salesforce applications that not only produce recommendations but also embed them in business processes to make customer-centric decisions at a time when they’re most required. Have a look at how the process of building a Salesforce app works: Create...

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Salesforce and MasterCard join hands to Improve Small Business Program Benefits
Aug30

Salesforce and MasterCard join hands to Improve Small Business Program Benefits

Salesforce, the world’s number 1 CRM company, along with Intuit has joined the small business program of MasterCard to supply solutions in the small business space. This announcement is aimed at helping organizations, irrespective of their line of operations, to increase revenue by improving customer engagement. The benefits of Salesforce are now available in Mastercard Business and Mastercard Business World Elite offerings. From now on, Mastercard Business Card customers will gain access to proprietary customer relationship management (CRM) solutions through Salesforce Essentials.  The Salesforce Essentials is an application that has sales and support tools, specially designed for small businesses, for $9.99 per user per month. It is only available to new Salesforce Essentials customers who buy an annual subscription. Marie Rosecrans, SVP, Salesforce Essentials and SMB, remarked customers have a liking for small businesses because of the personal experiences they provide but it becomes challenging to identify, explore, and utilize the details of each and every customer as businesses grow and this is where a CRM becomes key. Rosecrans added MasterCard emphasizes on small businesses and Salesforce is delighted to empower Mastercard Business customers by offering Salesforce Essentials to grow their businesses. Ginger Siegel, head of Mastercard small business, said owners of small businesses seek flexibility and freedom but they require customizable services and platforms that can enhance how they address their individual needs and run their business.  Siegel also remarked that MasterCard is delighted to further build on its small business benefits program together with partnerships such as Intuit, Itemize, and now Salesforce for delivering digital solutions that satisfy the requirements of small business owners to help them grow in innovative, smart, and efficient ways. Mastercard and Salesforce Essentials By using Salesforce Essentials, Mastercard Business customers can now easily and efficiently manage sales and customer support in a single app. The best thing is that these customers can now save as much as 60 percent off the regular price. It means that Mastercard Business customers can now easily create custom reports and dashboards using Salesforce Essentials. Furthermore, they can also manage contacts, accounts, and support cases for up to 10 users and tack emails and meetings automatically.  In addition to these advantages www.bästa-bredband.se/, Mastercard Business customers can deliver support across email, phone, chat, and social channels. In other words, Mastercard Business customers would now be more empowered than ever as Salesforce provides a customizable, future-proof, and scalable platform with built-in AI and automatic upgrades. On top of this, they can now access Enterprise-level security and ongoing support in an app ecosystem that means they will get more value from applications they already use, thanks to Salesforce – world’s...

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How Data Analytics Can Boost Your Business Growth?
Aug26

How Data Analytics Can Boost Your Business Growth?

Globally, organizations are experiencing a sudden hike in the demand for data scientists. This is a strong cue for the fact that data is going increasingly big and popular. Today, businesses are more than just embracing and leveraging the potential of data for gaining positive tractions and providing frictionless customer experience. In this blog, we will be reading about the importance of data analysis and top amazing ways in which data analytics as a part of Salesforce Marketing Cloud can be utilized by success-driven organizations to bring more visibility and revenue for their brand. Customer Behavior Analysis Primarily, Customer Behavior Analysis is all about precisely, accurately, and comprehensively understanding how customers act across a wide range of sales channels and interaction points, either digital or non-digital. It is also about what impacts their decisions, actions, and outcomes. This gives organizations innovative and revenue-driven ways to target and address the target audience group with the right message through the right channel at the right time and place. For this, organizations can simply analyze past and present data pertaining to customer buying behavior for predicting patterns. Which products are sold more? What works and what doesn’t? Which products and services require a revamp?  Based on this analysis, organizations can then focus on assimilating data into their business strategy. This data can then be utilized for stocking up on products that are more popular with the target audience. No wonder, more and more organizations are emphasizing on the importance of data analysis and the future is bright too. Targeting The Right Audience Data can be utilized for identifying the core target customer segment of your organization. Data, which is collected from online and offline sources, can be stored securely in data lakes to perform data analytics. The processed data then becomes critical for targeting marketing strategies that can be geared towards specific individuals or a group of the target audience using innovative data analytics tools. Employee Analysis Under the Salesforce Marketing Cloud, Data Analytics can be used to analyze consumer behavior and establish communication strategies. Furthermore, it can also be used to find out the strengths and weaknesses of your employees. In a data lake, data obtained from work inventories can be securely stored and analytics can then be performed on this data.  This makes it easier for employees of your organization to find out if things are going wrong and if yes, what would be the corrective actions to mitigate risks. The collected information can also be used to take timely decisions on required interventions, training sessions, and employee performance appraisal processes. Obviously, this goes a long way to facilitate employee...

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What is the Salesforce 1-1-1 model?
Aug26

What is the Salesforce 1-1-1 model?

Generosity is a common thread that unites entrepreneurs all over the world. Mark Zuckerberg, Bill Gates, Sergey Brin, Richard Branson, Michael Bloomberg, and many more successful entrepreneurs are known for emphasizing philanthropy in their business i.e. giving back to the society. Talking of philanthropy, Salesforce.org over the last 18 years has become a vital part of the Salesforce culture. It has allowed Salesforce to engage its employees in its communities and support the effectiveness of the social sector. A simple idea: “Leveraging technology, people, and resources to improve communities throughout the world” forms the basis of Salesforce.org. Salesforce calls its integrated philanthropic approach to the 1-1-1 model. Since the founding of Salesforce, it has given grants of more than $240 million in grants to 39,000 nonprofits and educational institutions. In today’s era, technology is the most powerful equalizer providing access to data, knowledge, and above all connections. Salesforce pioneered the Pledge 1% model of integrated corporate philanthropy. Pledge 1% model is all about dedicating 1% of equity, product or employee time back into the community. It has so far generated above $280 million, 3.8 million volunteerism employee hours, and technology to 40,000 nonprofit organizations and educational institutions around the globe. In addition, more than 8,500 companies in 100+ countries like Box, Yelp, Docusign, Postmates, Twilio, Okta,  Harry’s, General Assembly, etc. now participate in Pledge 1%. This has itself donated a staggering amount: above $1 billion in volunteer hours, pro bono resources, product licenses, and philanthropic funding. Marc Benioff (Chairman and CEO, Salesforce.com) had a very unique vision of creating a company that believes and acts for community service. Marc baked in this vision really early on, trying to create a new business model from the initial stage. In fact, during the initial phase when there was a scarcity of product and almost no money, the company focussed on the employees and its volunteering aspect. Today, Salesforce.org empowers tens of thousands of nonprofit organizations and educational institutions through technology, generous grants, and their volunteering programs. Salesforce, through its 1-1–1 model has given: 1% Time: Salesforce.com awards 6 paid days of volunteer time to employees over the course of a year. Above 178,000 hours have been donated by employees. 1% Product: 8,000 nonprofits in 70 countries are benefiting from discounted licenses today. The Salesforce.com Foundation facilitates the donation and discount of Salesforce CRM licenses to nonprofits. This helps them in increasing their operating effectiveness and focussing more resources on their core mission. 1% Equity: Salesforce.com has given nearly $20 million in grants to nonprofits and youth development programs which qualify, using 1% of corporate equity for technological innovation.  A key part...

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5 Signs It’s Time To Hire A Certified Salesforce Consultant
Aug20

5 Signs It’s Time To Hire A Certified Salesforce Consultant

Have you ever tried your hands with DIY Salesforce Implementation and felt like whether it was the right choice? There are countless reasons why Salesforce offers the best value in the world of customer relationship management (CRM).  However, many business owners decide to deploy Salesforce products, services, and capabilities on their own despite no or little knowledge about them and fail miserably. After all, it is indeed challenging to understand all the features, products, and capabilities of the mighty Salesforce and it needs a professional and certified Salesforce Consultant to add value to your organizational processes post the implementation process. Your organization can end up wasting a lot of time, effort, and other resources while trying its hands on backtracking and fixing a system that is just not useful for the specific needs of your business and users. Obviously, this will also lead to delayed ROI and missed opportunities. Here are 5 signs that will help you make out whether or not it is time to hire a professional Salesforce Consultant: 1.Your Salesforce Projects Aren’t Getting Done In today’s tech-savvy world, employees are stretched thin more often than not. It is a challenging task for your organization to have the right number of administrators for the user base and ensure that they stay current and relevant in their training and certifications. Hiring the professional services of a certified Salesforce Implementation Company like Cloud Analogy (that offers a wide range of services such as Salesforce Administration, Salesforce Consultancy Services, Salesforce Integration, Salesforce Data Migration, Salesforce Customization, and more) will accelerate your path by providing you with access to certified, experienced, and scalable resources that can get your Salesforce-related projects done quicker and better so you can ride ahead and strong on the paths of success and prosperity in the short as well as the long run. 2. You Are Unsure Of The Full Capabilities Of The System Your organization must leverage the full features and capabilities of the system to get full ROI on Salesforce. You can easily streamline on core and other areas of your organization beyond CRM like customer service, marketing, configure-price-quote, and more by maximizing the features and capabilities of Salesforce.  However, it is difficult to accurately identify which Salesforce applications and products will add more value to your original investment with countless Salesforce products and apps. A certified Salesforce Consultant can help you with easy identification and utilization of the best Salesforce apps and products to suit the specific requirements of your business. 3. Your User Adoption Is Weak Salesforce works seamlessly and effortlessly as long as your executives and users can trust the data. This...

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5 Ways CRM helps you grow your business
Aug20

5 Ways CRM helps you grow your business

Customer relationships are the key to your business growth, so it’s important to manage them effectively to ensure unstoppable business productivity.  In today’s customer-centric business environment, customer relationship management (CRM) plays an all-important role in running a successful business. It is an innovative approach that aims to improve the relationships and interactions with existing as well as potential customers. It also provides you with insights that are required to keep your customers happy.  Designed to automate and streamline the business process, CRM software can be the most valuable asset for your business.  Here’s how CRM – the most powerful management tool can help your businesses scale faster, work smarter, strengthen relationships with customers, maximize business performance, and make your business stand out. 1. Improve customer relationships with centralized customer data Customer data is critical for your business. So, maintaining your customer records accurately is one of the most important things to enhance customer satisfaction and loyalty.  A CRM is a great tool designed to help you organize and centralize customer’s records and data at one place, maintain accurate data, manage interaction with your prospects, and deliver a better customer experience.  With a single, central source for easily accessing customer information, a CRM system can help you improve sales efficiency, increase revenue, and improve customer retention. So implementing a CRM system is the right decision in order to gain deeper insights into customers and make business operations more efficient.   2. Build more healthy and sustainable relationships Knowing your clients and developing a deep and clear understanding of your clients’ business, their goals and their choices are highly necessary for business growth and maintaining good relationships. Understanding customers is the key to provide them the best service which, in turn, results in stronger customer relationships. A CRM system can help your business: Identify their challenges and goals – Explore what matters the most to your customers, what are their requirements and what are their business objectives from the beginning to select and provide the best solution and service. Note down all this information in your CRM system so that whenever required, you can have a quick review when dealing with any type of exchange. Innovation comes from identifying and understanding customers’ needs and providing solutions that meet those needs. Engage through relevant data – Once you come to know about your customer’s business challenges and goals, you can then provide them the options of appropriate products and special promotions, or other services that are relevant to their business interests. On the other hand, CRM can help you in knowing what they have purchased and how they are utilizing your products...

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