How Artificial Intelligence Is Taking B2B Marketing Accuracy to the Next Level?
Jul17

How Artificial Intelligence Is Taking B2B Marketing Accuracy to the Next Level?

Every one of us might not be aware of this but Artificial Intelligence might already be selecting our next movie on Netflix, our next track on Spotify, or our next meal out based on Siri’s recommendations. Modern marketing has been widely adopted over the past decade by B2B brands and agencies. It is a paradigm of programs of inbound marketing where data analysis is the King. But as this becomes pervasive, it is increasingly evident that AI can become the next giant step in the marketing stack. Artificial Intelligence is grabbing a lot of attention in marketing circles. It promises to transform marketing. In spite of the fact that AI is still a relatively new technology, it has turned out to be a transformational force in B2B marketing. One of the best features of AI is how it can make real sense of data and give accurate and organized insights. Organize the data In B2B marketing, it is well evident that brands collect huge volumes of data from a variety of channels and other sources on a daily basis. Marketers often spend hours at a time manually pairing and organization of data. Thanks to artificial intelligence, marketers instead of playing the organization to focus on actually using the data. Artificial Intelligence is aligned and primed for analysis. AI can sort, connect, and organize data. AI synchronizes related data sets using pattern recognition, so the insights are informed by all data points available and relevant. This means the online and offline customer data can finally come together for a unified view of the customers. Most B2B marketing teams are already utilizing this key feature of AI. AI is being used by approximately 61% of B2B marketers for facilitating online experiences with offline customer data. A great example of facilitating online experiences with offline customer data is using Einstein Behavior Scoring. Einstein Behavior Scoring is an offline data point that measures buying intent to trigger an automated follow-up email in response from a sales rep, thereby creating a personalized online customer experience. From offline behavior to online behavior, past behavior to current behavior, AI can give marketers a 360-degree view of every prospect in the pipeline along with every active business buyer. Track campaigns in real-time A marketing strategy is only as good and timely as the data informing it. With AI solutions like Einstein that feature always-on reporting capabilities, each and every data insight received will be up-to-date and accurate, thereby smart decisions can be made in real-time. Current campaign performance metrics allow strategic pivots being made during live campaigns. Unlike the previous tech, teams with AI can stay agile...

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10 Reasons To Attend Forcelandia 2019
Jul15

10 Reasons To Attend Forcelandia 2019

For the last few years, I have been an avid follower of Salesforce events as they give me a great opportunity to meet people from my industry. There are innumerable networking opportunities, wonderful chances to build new relationships, and meet new contacts. In my view, my participation in these events has contributed greatly to my personal and business growth while helping me gain more expertise in my field. I must also admit here that the enthusiasm and passion I see in the eyes of fellow Salesforce professionals inspire me a lot. For me, fellow professionals are valuable resources for best practices and referrals. I personally believe that working all alone can often be isolating and doesn’t allow us to get exposed to a wide range of mindsets, beliefs, and thinking abilities. All in all, I would have surely missed out on new ideas, trends, and opportunities if I hadn’t attended multiple events in different continents (Australia-Salesforce world tour, Asia-India Dreamin (I was a sponsor at this community-led, community-run event), Europe-YeurDreamin’ and London’s Calling, and USA Dreamforce, Bengaluru. Now I am headed to Forcelandia, the only community-inspired and developer-oriented Salesforce event in the Pacific. If you haven’t decided to attend it yet, here are 10 great reasons that I can give to you for attending Forcelandia this year. Focused on Developers: Forcelandia is the only community-inspired Dreamin’ event that has its focus solely on Salesforce’s programmatic side. The biggest reason for anyone to attend Forcelandia 2019 is the amount of knowledge and awareness coming their way right from the brightest and most inspiring Salesforce architects and developers out there. Whether it is getting the latest on Salesforce® Developer Experience (SFDX), integrating with Heroku, or debugging Lightning Components – there is something for every attendee! The best thing is the Salesforce developers and architects attending Forcelandia are more than just happy to share their success secrets, tips, and strategies with everyone. Amazing Community event: Forcelandia is one of the community events that has garnered enough interest among Salesforce professionals from all parts of the world. It is one of those events where Salesforce, the world’s number 1 customer relationship management (CRM) organization, may be involved or a sponsor in some way that is unique for one huge reason. Salesforce is actually not running it and therefore it does not decide on the content, the way it gets delivered, and who delivers it. In other words, this event comes from hands-on experience of the world’s number 1 CRM giant day in day out. They just tell you the real truth, the hard truth and there is no marketing spin on absolutely anything....

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Benefits of using salesforce DX
Jul15

Benefits of using salesforce DX

A big talking point – Salesforce DX (Salesforce’s new developer experience). Wondering what it is? What are the important things you need to know? Your mind would be full of questions. But, don’t worry! Keep reading the blog and get the answers of all your queries w.r.t Salesforce DX. In this blog series, we will discuss the following concepts: Introduction to Salesforce DX What DX provides to its users? Advantages and disadvantages of Salesforce DX mprovements in Salesforce development brought by Salesforce DX Importance of Heroku Flow in Salesforce DX Let’s begin! Introduction to Salesforce DX Since the introduction of Salesforce DX is the most exciting thing released for Salesforce developers. It is a modified way of how developers develop and deliver apps on the platform. It can be defined as a new way and accompanying a set of tools, bringing to Salesforce Developers a better and latest development flow. It is a product for the App cloud environment to enhance productivity levels with better control and improved collaboration. As deployment has always been a difficult part of Salesforce development, Salesforce DX brings you the best and efficient tooling from planning to release phase. It enables organizations to grab digital business opportunities and developers to deliver top-quality applications rapidly. To briefly summarize my thoughts on what exactly Salesforce DX is, it is important to remember that it is fundamentally a mindset and a philosophy. A new and advanced philosophy, SFDX includes a series of customized tools and features that enable source-driven development and a new level of custom app development. What Salesforce DX provides to its users? Salesforce developers are really amazing as they think and act practically. Generally, they aren’t just interested in complicated solutions. So, let me tell you what exciting SFDX brings out for you! Version Control System: Since Salesforce DX stepped in the market, one phrase has been spread widely- “Version control is the source of truth”. You might not understand what I meant to say. It means developers need to maintain the entire history of code changes to work and collaborate effectively. It encourages developers to back up their code changes, keep version history, and manage changes over time. Use of Scratch orgs: DX introduces the thesis of scratch orgs. It enables you to use a new type of org known as scratch org that is required for setup. Scratch orgs are temporary Salesforce orgs, built from source, used for development and testing, and destroyed when done. You can use them as a temporary environment to make changes, whenever needed by the developers. It is good because instead of using sandbox with different functionalities...

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S-Docs Integration with Salesforce
Jul02

S-Docs Integration with Salesforce

How often have you felt the need for a document generator that could ease the job of your sales team? Quite often, right? More often than not, creation or customization of documents invariably eats into the valuable time of the sales team that could have been otherwise spent for interfacing with prospective customers. A document generator, in this connection, is a welcome solution to streamline your sales process. It helps you create sophisticated documents with minimal errors – eliminating the cumbersome document generation work. This article gives you an overview of S-Docs – the only document solution natively built on Salesforce, its importance, besides discussing S-Docs integration with Salesforce along with a case study. S-Docs – built for Salesforce Considered to be one of the fastest, safest and the easiest document generator, S-Docs solution is built for the Salesforce platform. It is a 100% native solution for Salesforce that empowers your sales team by generating sophisticated documents and reducing errors and cumbersome work too. Since it is natively built on the Salesforce platform, it works lightning fast and is highly secure and easy to use while enabling seamless integration into your system. It generates a PDF, MS Word, or Excel document from any Salesforce record including the custom object too. Let’s take a look at some of the highlights of the S-Docs solution, which is natively built on Salesforce. Highlights of S-Docs solution Lightning fast: S-Docs is lightning fast with substantially lower loading time. It is capable of handling any number of documents with ease. Simple and powerful: With a single button, you can create documents. With easy access to templates, you can create docs files in no time. Smart solution: It is natively built on Salesforce and integrates seamlessly. It is an intelligent document solution that helps merge any data from Salesforce. Secure: Since no third party web services are utilized, S-Docs is a very secure platform. Data is well maintained in the platform. The document automation solution – S-Docs helps businesses in several ways. In no particular order, the important ones are listed below. Benefits of S-Docs solution to businesses Better focus: Document solutions such as S-Docs can help your sales team focus better on sales activities rather than creating documents. Business rules compliance: In order to maintain better control over documents created in the organization, businesses can exercise control over document creation with S-Docs solution. Uniformity in branding: S-Docs solution enables the marketing team to maintain consistency concerning layout, grammar, and logo usage in all their communications. With the use of approved templates, there is very minimal scope for errors or deviations. Quicker closures: The sales...

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Everything You Want To Know About Einstein Discovery
Jun20

Everything You Want To Know About Einstein Discovery

What Is Einstein Discovery And How Can It Help Me? Powered by Artificial Intelligence, Einstein Discovery helps users identify insights and explain a wide range of patterns across millions of rows of data in a few minutes. In other words, Einstein Discovery with some configuration can help you easily recommend a future course of action or predict an outcome for a Salesforce object of your choice. Einstein Discovery helps your team boost productivity and work speed as it offers answers to common business queries like: Predictions –What happened? Was it something unusual? Explanations –Why did it happen? What is the complete, accurate, and precise diagnosis behind the facts? Recommendations –What will happen next? Is this just an isolated incident or is there a trend? What must you do about it? Are there are any effective options to deal with it? Data can easily be imported into Einstein Discovery from popular databases like SQL, Hadoop, Heroku, SAP, CSV files, Salesforce, etc. All in all, Einstein Discovery can be referred to as a personal data assistant who is readily available at all times to quickly sift through piles of data to ascertain critical patterns and make accurate predictions. Advantages Of Einstein Discovery Efficiently utilizes data prep for enhancing your data through an automated functionality. Creates natural language stories exported to Microsoft PowerPoint, Word, or Salesforce Wave Analytics. It gives you control and freedom of all the probabilities of what is taking place, what would happen next, and what you must do for it. An automated process helps you analyze millions of data combinations in a few minutes. It can be easily connected to Salesforce or any other organized source of data. The story output of Einstein Discovery is delivered in a user-friendly manner that can be easily consumed and acted upon with great ease and speed. The results that Einstein Discovery produce can be effectively analyzed and utilized on a practical level in more than just a way, including: Visualized in Einstein Analytics. Demonstrated on Salesforce records. Employed for triggering Salesforce automation. Included in Salesforce dashboards and reports. Flagging critical data trends to relevant users. What can Einstein Discovery do for your business? The simple answer is — WONDERS! Like any other AI platform, Einstein Discovery is just a tool. The greatest advantage of this advanced tool is that it can help you deal with humongous amounts of data that is presently sitting in different systems and offering little or no value to your business. Einstein Discovery is also an excellent tool for efficiently and effectively handling the Terabytes, Gigabytes, Petabytes, and Yottabytes that the systems of your business collate day...

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