Integrate Instagram with Salesforce through Zapier
May30

Integrate Instagram with Salesforce through Zapier

Before we delve into the topic directly to elaborate on the steps involved for quick integration of the social media platform – Instagram with the world’s leading CRM solution – Salesforce, there are two aspects which form the solid premise for businesses to integrate their Instagram account with Salesforce via Zapier. First, we must seek answers to two queries – “What are the challenges involved in Salesforce Integration?” and “Why should businesses go for Zapier?”. In this post, we will shed some light on the above queries and also go through the steps involved in integrating Instagram with Salesforce through Zapier. What are the Challenges involved in Salesforce Integration? Modern-day businesses have a complex application structure – different applications sets are deployed for serving different business needs but designed to address similar business pain points. Thus, integrating disparate applications will enable businesses to enhance operational efficiency, consistency, and quality. However, some of the integration challenges that companies face during Salesforce challenges are: Integration challenges Data mapping: One of the visible issues of integrating Salesforce with other business applications is the mismatch between data fields and types. Repeated names in Salesforce: While Salesforce provides an option to consider repeated names; other applications deem it as duplicates creating confusion on how to treat them with external applications. Preserving links between data fields: Preserving referential integrity poses to be the toughest parts of Salesforce integration with other platforms. Automatic ID generation: For every entity created or imported, an ID is generated in Salesforce automatically. The problem arises when records imported from external applications with IDs already gets overwritten by Salesforce during the process- resulting in the loss of the links. Possible solutions for integration challenges The solution(s) for these challenges could be dealt with in two possible ways Building custom solutions: By building your custom software to deal with Salesforce integration issues offers extensive customization, flexibility and meets specific needs of the business. However, it is not bereft of downsides. It involves high-cost considerations, besides considerable time to develop the tool. Using online automation tools: To connect apps of daily use that automate your tasks and reduce time, you can use various online tools to make your automation. It is also important for us to know more about Zapier. What is Zapier? It is an online automation tool connecting your web apps. It is a tool that allows you to connect apps which you use on a daily basis – enabling you to achieve task automation and saving of time. You can connect over 1500 integrated apps to come up with just a few clicks. It is easy quick and easy to...

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