It all started way back in 2016 when Salesforce acquired Demandware and so Salesforce Commerce Cloud was started. As retailers constituted a major chunk of customers for Demandware, so obviously Salesforce was interested in making these retailers to join Commerce Cloud.
Salesforce is a company that seeks to continuously enhance its services and products. We must mention here the enhanced personalization capabilities of Commerce Cloud that Salesforce intends to improve. This comes with additional features and tools for the Commerce Cloud platform. Einstein Visual Search just happens to be an AI-powered new feature that is added by Salesforce. Let us understand more about “What is Einstein Visual Search?”
What is Einstein Visual Search?
Einstein Visual Search is an image searching feature, to provide an easy way to search for products, with the help of snaps. It excludes texts and has Einstein Recommendation APIs, which enables retailers to integrate their e-commerce sites with Einstein-driven product recommendations.
Here, I would like to share with you some interesting data about Commerce Cloud for the retailers.
The retailers employing Commerce Cloud are said to sell $16 billion dollars of wares annually, through more than 3000 websites, spread across five dozen countries.
Now, I will provide you some insights on “How Einstein Visual Search is useful for the retailers?”.
How Einstein Visual Search is Useful for Retailers?
Einstein Visual Search improves search for the retailers. There are stores and product catalogs, built in the Cloud and Einstein Visual Search can be useful for these items. The users simply find an image or a snap of a product and upload them in their smartphones. Einstein Visual Search can find a product for the users – similar to the uploaded image/photo. Great feature? Right? The same is available from a laptop and a desktop.
Moreover, the Einstein recommendation engine is now made available as an API, not just in a Storefront in Commerce Cloud. The recommendations are available on any tablet for a store associate or on the product catalog.
Furthermore, the Inventory Availability Service in Cloud, that was earlier available in the Storefront, is now revamped as a Recommendation Engine by Salesforce. It is linked with a site or a location-driven app for a recommendation on store items, with the shopper’s preferences and clicks paths. All this is based on an AI-driven app, located nearby a specific user.
In the words of Mike Micucci, CEO, Commerce Cloud, “Our customers don’t have an army of data scientists and now they can use the services they never had access to before,”. “And they can scale them to thousands of stores.”
This scaling option addresses an important issue for the retailers as they try to understand the demands of today’s connected customers. Today’s marketers find these as smart activities with Einstein, for Salesforce Commerce Cloud platform – both for B2B and B2C environments. The whole purpose is to offer an enhanced smart option for online shoppers, external to online shops and that is part of a trend in online shopping. It is about personalized product selection but in any experience, as chosen by the users, across whatever channels – a tablet app or a site.
Einstein Visual Search is an image searching feature, to provide an easy way to search for products, with the help of snaps. It enables retailers to integrate their e-commerce sites with Einstein-driven product recommendations. It is about personalized product selection but in any experience and that is part of a trend in online shopping.
The Inventory Availability Service in Cloud, that was earlier available in the Storefront, is now revamped as a Recommendation Engine by Salesforce. It is linked with an AI-driven app, located nearby a specific user. It is about embedding intelligent commerce experiences across each customer touchpoint.
Please read our next article in this series with details on Einstein Recommendations – how it works?