Personalization vs Individualization-Salesforce Marketing Cloud
A future-proof marketing strategy is all about responding to the needs and desires of the customers. A customer’s journey should always be customized in favor of the needs of the customers. It is in this context that Salesforce Marketing Cloud offers personalization and individualization to ensure the total integrity of the customers. All in all, personalization and individualization play...
Why is Salesforce Marketing Cloud a game-changer?
Managing your customers from a 360-degree view can be a bit challenging. This is simply because customers follow different channels to reach a Salesforce Development Company. This is where the Salesforce Marketing Cloud provides you a platform to deliver a complete journey from the beginning to the end across various channels and devices. In a way, Salesforce Marketing Cloud...
Salesforce introduces new Einstein email functionalities for its Marketing Cloud
Salesforce, the world’s #1 CRM, has launched new email functionalities and capabilities for its Marketing Cloud enabling marketing professionals to create best-personalized marketing campaigns and improve customer experience. The latest announcement of features in Salesforce Marketing Cloud includes Einstein AI tools that automate, customize, and analyze the results of interactive email and email campaigns. Salesforce also launched testing and...
How Data Analytics Can Boost Your Business Growth?
Globally, organizations are experiencing a sudden hike in the demand for data scientists. This is a strong cue for the fact that data is going increasingly big and popular. Today, businesses are more than just embracing and leveraging the potential of data for gaining positive tractions and providing frictionless customer experience on the web address. In this blog, we...
Journey Builder
Built on ExactTarget’s FUEL platform for the Salesforce ExactTarget Marketing Cloud, Journey Builder will enable marketers to map customer journeys to digital marketing interactions, such as email, mobile, social and Websites, to power personalized customer experiences that dynamically evolve based on consumer or customer engagement. Journey Builder’s user-friendly interface makes it easy to visualize and map the path of...
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