Journey Builder
Oct15

Journey Builder

Built on ExactTarget’s FUEL platform for the Salesforce ExactTarget Marketing Cloud, Journey Builder will enable marketers to map customer journeys to digital marketing interactions, such as email, mobile, social and Websites, to power personalized customer experiences that dynamically evolve based on consumer or customer engagement. Journey Builder’s user-friendly interface makes it easy to visualize and map the path of each customer’s journey with your brand. Whether your campaigns include online channels such as email and mobile, or an offline channel such as direct mail, Journey Builder enables you to increase campaign performance and drive customer satisfaction. Journey Builder is another system that is built on top of Contact Builder. In the past, when we set up trigger events for clients, they had to be custom-built by the services implementation team. Journey Builder changes that. Rather than requiring these triggers to be custom-built, this system enables clients to set up their own events that trigger on up to four specific trigger activities. As part of their configuration process, clients choose how long their website will wait for a customer to do something before letting his browsing session expire from inactivity. Most of these triggers are sent soon after a customer’s session expires. The types of available triggers include:  Post-Purchase: This event triggers immediately after an order is placed. Abandon Browse: When the customer allows the browsing session to expire, this event triggers within five minutes of the session expiration. Abandon Cart: If the customer allowed the session to expire while objects were still in the shopping cart, this event triggers within five minutes of the session expiration. Affinity Change: If, by the end of the customer’s browsing session, a new attribute/value pair enters into the top first or second affinity slots of the customer’s profile that was not previously in the top five at all, this event triggers within five minutes of the session expiration. Journey Builder for Apps is the first solution that empowers any company to deliver personalized customer journeys directly from mobile apps, creating interactive experiences that drive brand engagement and loyalty. With Journey Builder for Apps, any company can now unleash the power of the world’s #1 CRM platform to seamlessly connect the customer journey across sales, service, marketing and communities. Companies including FitBit, Sony PlayStation, HSN, SkyMall and Luxury Retreats are making the shift from campaign-focused marketing to personalized 1:1 customer journeys to connect with customers in entirely new ways. The Seven Stages of Successful App Journeys To create this relationship, marketers and developers must understand the stages of highly successful app journeys. #1 Discovery Most app journeys start with discovery in some form, such as a friend’s recommendation or...

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Shoot Your Marketing & Sales Automation to New Heights With Salesforce Pardot
Sep12

Shoot Your Marketing & Sales Automation to New Heights With Salesforce Pardot

Salesforce Pardot for business offers effective, integrated campaigns that incorporate and nurtures leads better than your traditional software. CRM integration, social media marketing, micro-level web analytics and personalized content, all add up to a quantifiable ROI for organizations with multi-touch sales cycles. Pardot enables B2B marketing automation giving businesses the power and flexibility to integrate marketing activities with a cloud-based solution that shows your sales team exactly where to spend its time in order to maximize ROI. The system automatically scores prospect leads on the basis of their activity on your website and, provides hard data for an otherwise subjective sales process. Leads that are not close to conversion are automatically placed into nurturing tracks. Pardot can serve marketers that manage a small or mid-size contact database, up to a few million contacts. Midsize organizations that primarily focus on B2B sales and marketing automation will find Pardot, a Salesforce lead Management company very viable. Pardot is offered in 4 different editions The Group Edition offers fundamental lead scoring and email marketing, while the Professional & Enterprise Editions offer the core marketing automation function, desired by most users. The Ultimate Edition offers other beneficial add-ons, such as email messaging, additional storage space, and a dedicated IP address. As per popular review sites, Pardot is used by over 300 companies in 10 countries and the vendor boasts a customer retention rate of 96%, without a contract. Technology Pardot is a cloud-based ‘Software-as-a-Service’ application, built on the Force.com platform. It integrates flawlessly with Salesforce.com, Microsoft CRM, SugarCRM, and Netsuite. Differentiators Pardot offers the following key differentiated advantages: Powerful lead scoring engine Desktop application for real-time alerts to sales and marketing representatives Free iPhone app for customers No contract, pay-as-you-go monthly pricing Unlimited number of users and contacts in your database API for custom CRM system integrations Features Some of the key features of Pardot: Lead management and nurturing Easily filter high-quality leads, adapt programs based on results and evolve goals Identify effective content and channels to maximize cost savings Set up workflows to assign prospects based on score, territory, industry and other factors you determine Personalize the buying experience by dynamically changing email and website content based on a prospect’s score, grade, industry, job title, and more Social Marketing Capabilities Monitor and communicate with customers who share opinions and experiences about your company’s products and services Get profile data of prospect customers from social media accounts Post to social networks and track valuable metrics, develop attractive e-mails, landing pages as well as launch campaigns Seamless Integration Bridge the gap between your CRM platforms, including social sites and webinar platforms, with a suite of analytics, social and online marketing connectors...

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