Shoot Your Marketing & Sales Automation to New Heights With Salesforce Pardot
Sep12

Shoot Your Marketing & Sales Automation to New Heights With Salesforce Pardot

Salesforce Pardot for business offers effective, integrated campaigns that incorporate and nurtures leads better than your traditional software. CRM integration, social media marketing, micro-level web analytics and personalized content, all add up to a quantifiable ROI for organizations with multi-touch sales cycles. Pardot enables B2B marketing automation giving businesses the power and flexibility to integrate marketing activities with a cloud-based solution that shows your sales team exactly where to spend its time in order to maximize ROI. The system automatically scores prospect leads on the basis of their activity on your website and, provides hard data for an otherwise subjective sales process. Leads that are not close to conversion are automatically placed into nurturing tracks. Pardot can serve marketers that manage a small or mid-size contact database, up to a few million contacts. Midsize organizations that primarily focus on B2B sales and marketing automation will find Pardot, a Salesforce lead Management company very viable. Pardot is offered in 4 different editions The Group Edition offers fundamental lead scoring and email marketing, while the Professional & Enterprise Editions offer the core marketing automation function, desired by most users. The Ultimate Edition offers other beneficial add-ons, such as email messaging, additional storage space, and a dedicated IP address. As per popular review sites, Pardot is used by over 300 companies in 10 countries and the vendor boasts a customer retention rate of 96%, without a contract. Technology Pardot is a cloud-based ‘Software-as-a-Service’ application, built on the Force.com platform. It integrates flawlessly with Salesforce.com, Microsoft CRM, SugarCRM, and Netsuite. Differentiators Pardot offers the following key differentiated advantages: Powerful lead scoring engine Desktop application for real-time alerts to sales and marketing representatives Free iPhone app for customers No contract, pay-as-you-go monthly pricing Unlimited number of users and contacts in your database API for custom CRM system integrations Features Some of the key features of Pardot: Lead management and nurturing Easily filter high-quality leads, adapt programs based on results and evolve goals Identify effective content and channels to maximize cost savings Set up workflows to assign prospects based on score, territory, industry and other factors you determine Personalize the buying experience by dynamically changing email and website content based on a prospect’s score, grade, industry, job title, and more Social Marketing Capabilities Monitor and communicate with customers who share opinions and experiences about your company’s products and services Get profile data of prospect customers from social media accounts Post to social networks and track valuable metrics, develop attractive e-mails, landing pages as well as launch campaigns Seamless Integration Bridge the gap between your CRM platforms, including social sites and webinar platforms, with a suite of analytics, social and online marketing connectors...

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